Saturday, September 17, 2011

in the NYT: Berlin's Tech Scene

Article in today's New York Times: Berlin Hopes Growing Tech Community Will Lift City’s Economy

..."It was Mr. Wowereit who coined the famous catchphrase of Berlin as “poor, but sexy,” that has stuck to the city, which has an unemployment rate of 13.3 percent, the highest of any state in Germany and well above the national average of 7 percent. He chose to aggressively market the city as a creative capital, emphasizing fashion, art and music, hoping that the magnetic effect of the city’s popularity with tourists would rub off on the economy....

“With Depression, war, fascism, the wall and the mass migration of talent out of Berlin, it’s quite clear that the city was set back by historical circumstances,” said Richard Florida, professor of business and creativity at the University of Toronto, whose research has drawn a link between bohemians and economic growth. “Looking at the experience of other cities that remade themselves, like Pittsburgh, shifting to an open technology-savvy creative economy takes at minimum a generation.”

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